Internet Marketing & Website Promotion

This area is focused on paid marketing within search engines. If you are looking for the cheaper, but less accurate and predicable natural (organic) listings within search engines, then please go to our Search Engine or Web Optimization (SEO) area.

The path to Internet success is creating continuous streams of qualified traffic and implementing internet marketing strategies to convert a high percentage of those prospects visiting your website to loyal customers. Interactive World's goal is to help you achieve those objectives by becoming your one-stop source for Internet marketing solutions. Our purpose is delivering information, resources and tools that will give you a competitive advantage.

Internet marketing is a specialized skill and requires careful preparation of your material in consideration of the peculiar requirements of the medium if you want to maximize your internet business opportunities. You must employ the techniques of effective internet marketing and web site promotion. Interactive World understands that Small businesses who create web sites to market or promote their businesses do not have the luxury of widespread name recognition that the bigger corporations have. They must compete on a lower budget with other businesses for attention of the internet shopper. Realizing the highest return for your website investment platforms upon a viable website marketing plan which literally involves every facet of your website which is where Interactive World steps in.

Interactive World's Internet Marketing & Website Promotion includes “search engine marketing” which is the process of prominently positioning a web page in the results of search engine query. Positioning can include prominence through natural (free) search results, pay-per-click (PPC) listings, sponsorship locations and even pay-for-inclusion (PPI) in a search engine index.

Studies show that over 80% of websites are initially discovered via search engine query. Websites that hope to attract qualified leads must realize the crucial necessity of establishing prominent visibility through a search engine marketing strategy. Capturing an online audience is imperative to website success.

How do we do this?

• Automated Website Submission - This is done using an automated tool. This guarantees fast inclusion in most of the useful search engines.
• Manual Website & Directory Submission - Manual directory submission is important because all directories, search engines, ezines are not alike and only a trained human submitter can see the difference and submit accordingly.
• Website Submission to your Industry and Regional Specific Directories - We skim the internet and place your website into various directories that pertain to your industry and region. This may or may not include posting in relevant groups on various social networking websites.
• Customized pay-per-click programs - In general, a truly successful website uses both organic SEO and paid SEM  for their overall internet marketing strategy. The PPC allows fast, focused and efficient marketing strategies, and Organic SEO allows you to get free traffic.
• Relevant pay-per-inclusion programs - At this time, all of the major search engines, except for Google, offer PPI, that is, paying per page for fast inclusion into a search database. The pages of your site that are most important will usually be listed with 48 to 72 hours with the pay for inclusion programs.
• Social Bookmarking - Submitting your web site URL to the Social Bookmarking Web 2.0 sites. Social bookmarking is increasingly becoming a popular way to search and find information on the internet.

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